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Social Media Marketing Questionnaire
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Social Media Marketing Questionnaire
What is your company name and what products/services do you offer?
How would you describe your brand’s personality (e.g., professional, fun, bold, informative)?
What makes your brand unique compared to competitors?
Do you have existing brand guidelines (logos, colors, tone of voice)?
Current Social Media Presence
1. Which social media platforms are you currently using?
Facebook
Instagram
X/Twitter
LinkedIn
YouTube
Pinterest
How long have you been active on each platform?
What type of content do you currently post?
Which platforms work best for you and why?
What challenges are you facing with social media?
Goals & Objectives
What are your top social media goals?
Increase brand awareness
Generate leads
Increase website traffic
Boost sales
Improve customer engagement
Build community
What time frame do you expect to see results?
How will you measure success?
Target Audience
Who is your primary target audience? (age, gender, location, interests, occupation)
Do you have customer personas? If yes, provide details.
What problems do your customers face that your brand solves?
When is your audience most active online?
How does your audience typically engage with brands on social media?
Competitors
Who are your top 3–5 competitors?
Which platforms are they active on?
What do they do well on social media?
What do you think they could improve?
Content Preferences
What types of content do you want to focus on?
Photos
Videos
Reels
Carousels
Stories
Educational posts
Promotional posts
User-generated content
Influencer partnerships
Do you have existing content assets (photos, videos, graphics)?
What is your preferred posting frequency?
4. Do you want to include paid advertising campaigns?
Brand Voice & Messaging
How should your brand sound online? (e.g., friendly, authoritative, humorous)
Are there messages or phrases you always use?
Preferred CTA styles or examples?
Are there topics or tones to avoid?
Do you have guidelines for responding to comments or messages?
Budget, Tools & Team
Do you currently spend money on paid ads? If yes, how much per month?
What is your total social media budget (ads + management + tools)?
What tools are you currently using? (e.g., Canva, Meta Business Suite, Hootsuite)
Who will be responsible for approving content?
Timeline & Expectations
When do you want to start your social media campaign?
Do you have any key upcoming dates or events to promote?
What are your expectations from a social media manager or agency?
Additional Notes
Is there anything else we should know to help us create an effective social media strategy?
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